Pretty Little Thing (PLT) has a loyal following across North America. To maintain and nurture this strong community, PLT wanted to show some appreciation and host THE event of the summer for its Canadian influencers.

To celebrate the end of hot girl summer 2022, Maccomm hosted a Pretty Little Thing pool party in Toronto. Over 115 influencers attended for an afternoon of fun in the sun, which included discovering the latest from PLT, watching synchronised swimmers, creating DIY friendship bracelets and lounging poolside. All attendees came dressed in head to toe PLT and captured content to be shared on their social media channels. The event generated almost 90M impressions to date.