Google

Google set out to spotlight its Holiday Hub for small businesses, a tool built to support entrepreneurs during the busiest retail season of the year. In a saturated November and December landscape, the challenge was clear: cut through the noise and make a digital product feel personal, not corporate.

MacIntyre Communications brought the platform to life through real-world impact at Toronto’s Distillery Winter Village, surprising 22 small businesses with $10,000 each to support holiday operations. Beyond financial backing, Google provided hands-on optimization of each business’s online profile, turning practical support into lasting digital visibility. Captured in the hero YouTube video A Little Help: Holiday Surprise and amplified nationally through influencer, social, and media coverage, the campaign generated 159M+ media impressions, 13.5M+ social impressions, and 23M+ YouTube views, earning national recognition within Google. Real support. Real impact. A holiday moment worth remembering.