Jennifer Lopez Fragrances

After a period without in-market events, Jennifer Lopez Fragrances partnered with Maccomm to reintroduce ONE to the U.S. market. The objective was to rekindle brand love, increase awareness in a competitive fragrance landscape, and inspire authentic social media coverage.

Maccomm designed an intimate and elevated launch experience at Bowery Garden at Public Hotel, transforming the re-entry into a sensorial brand moment. Guests arrived in chic garden-party attire for a curated afternoon that blended romance with modern elegance. A seated lunch featuring Delola cocktails inspired by the fragrance set the tone, while immersive product displays and thoughtfully styled photo moments encouraged organic content creation. An on-site aura reader offered guests a personalized touchpoint inviting them to connect with themes of harmony and self-reflection that sit at the heart of ONE. Every element was intentionally crafted to turn fragrance discovery into emotional storytelling. The experience welcomed 51 carefully curated guests, generating 181 social mentions and 31.7 million impressions, far surpassing event benchmarks and reestablishing ONE as a modern, emotionally resonant fragrance within the U.S. market. A refined reintroduction. A rekindled connection. A launch that lingered well beyond the afternoon.