L’Oréal Paris

As the official sponsor of the Distillery District’s annual holiday tree, L’Oréal Paris set out to transform seasonal visibility into meaningful brand engagement. Within the iconic Distillery Winter Village, the objective was to stand out in a crowded holiday landscape by creating a festive experience that felt immersive, elegant, and highly shareable.

MacIntyre Communications brought the partnership to life with a chic L’Oréal Paris Cabin inspired by the joy of giving. Visitors created custom greeting cards, sampled beauty favourites, and entered to win exclusive prizes, turning foot traffic into hands-on interaction. The campaign launched with an exclusive influencer Holiday Dinner, beginning at the tree lighting ceremony and continuing at The LOFT restaurant with curated branded moments. The activation engaged 12,400 consumers, welcomed 30 influencers, secured 177 media and social hits, and generated over 52 million impressions transforming a holiday sponsorship into a citywide brand moment.