Maybelline

After five years without a live presence in the Canadian market, Maybelline faced a defining re-entry moment. The brand needed to reignite excitement around its iconic tagline, “Maybe She’s Born With It”, while introducing new product launches to a generation of creators and consumers who hadn’t experienced Maybelline in real life.

MacIntyre Communications developed a high-impact experiential moment designed to reconnect the brand with Canada’s influencer community and drive organic buzz at scale. Grounded in audience insight and rooted in nostalgia, the event reinterpreted Maybelline’s legacy through playful, content-driven touchpoints. From throwback-inspired games to DIY keychain stations and Confidence Mirrors, each activation blended joy with product discovery seamlessly showcasing new must-haves in a way that felt social-first, immersive, and unmistakably Maybelline. In just two days, the experience welcomed over 1,100 guests, generated 42.6 million impressions, and drove 966 organic social mentions.