Reebok

With multiple new product stories rolling out simultaneously, Reebok faced a visibility challenge: how to ensure each launch landed with distinct impact while reinforcing the brand’s broader performance-meets-lifestyle positioning. The moment required a cohesive, immersive strategy that would command attention and sustain conversation.

MacIntyre Communications delivered a fully integrated 360° program, combining national media pitching, strategic influencer seeding, and an interactive, appointment-style media preview in Toronto. Designed as a hands-on brand playground, the experience allowed guests to engage directly with each hero story. Editors and creators customized sneakers within the Club C franchise, tested the new FloatZig through a Myodetox running assessment, and captured content in a branded photo booth celebrating the Anine Bing collaboration. Every touchpoint was intentionally crafted to transform product education into experience. The preview welcomed 75 top-tier media and influencers, generated millions of impressions, and sparked sustained editorial and social coverage long after the event concluded — reinforcing Reebok’s relevance across sport and style.