+25M media impressions
+6M social impressions
To garner media and influencer attention for this important partnership, maccomm executed a multi-pronged approach across Canada and the U.S. including traditional media outreach, gifting and a launch event. The feedback to this campaign has been poignant. Not only did the partnership help us tell compelling brand stories, but we were able to connect to an extremely important purpose. Over 160 influencers, celebrities, tastemakers and opinion leaders across North America were gifted the collection. We were able to achieve nearly 6M social impressions and over 25M media impressions.